Designing good user experiences involves more than just aesthetic coating. Arranging content, mimizing unnecessary elements, and deciding on the best interactions all contribute to great UX.
Information Architecture involves classifying, organizing and structuring a product's content. This prevents overwhelming users with too much information, makes it easier for people to navigate a product, and ensures comprehension of labels and terms.
Motion and gestures enhance a product experience and help make it more intuitive and delightful. Each design needs to consider both the native device being used, as well as real-world movements people perform to complete similar tasks.
Icons and graphics and buttons, oh my! With so many key visual elements in any given interface, it’s important to maintain the contrast, alignment, repetition, and proximity of these elements to deliver on a consistent user experience.
Balancing concepts such as color, imagery, photography, typography and texture create a cohesive visual experience. This is crucial as very often a pleasing aesthetic gives the impression of a system that's easy to use.
Style and substance are an age-old combination that has shaped user experience for decades. Content helps gives matter to any product, be it written, auditory, visual or cinematic. Good content also helps in discovery through search.
We can set aside a predetermined number of hours to keep key personnel on retainer, to be consulted on everything from wireframing, interface and interaction design, to navigation, data modelling and nomenclature.